Digital Marketing - Making Connections On Social Media
There are 2.6 billion social media users around the globe.
​
​77%+ of B2B purchasers will speak to a salesperson only after they have done their own research.
​
​55%+ of buyers will do research via social media, before purchase.
​
​​It's time to spruce up your digital communication strategies and ensure you are reaching the right audience. Retail Connections will help you strengthen your online marketing strategies to identify, build, and target the right audience, with the right message, at the right time.
Integrate your Digital Marketing strategy and optimize your marketing channels with SEO, SEM, Social Media Marketing, Display, PPC, Email Marketing, On-Site development, Videos, powerful Content & Creatives.
Making the right connections on social media!
Our Methodolgy
At Retail Connections, we collaborate with your marketing teams to craft a fully integrated digital marketing strategy that aligns with your brand persona. Our expert team will help you gain invaluable customer insights, enabling you to design marketing strategies that reflect current market trends and consumer preferences. From building your social media strategy and enhancing your online brand presence to creating compelling content and conducting social listening, we serve as your vigilant eyes and ears across various platforms.
​
Whether you need a new website design, enhancements to your existing site, or optimization with top-tier SEO and SEM practices, we’ve got you covered. We can also help integrate e-commerce solutions and engage your customers through innovative digital marketing campaigns and creative content.
​
Why Choose Our Digital Marketing Services?
Comprehensive Solutions: From social media management and content creation to SEO, SEM, and e-commerce integration, we provide end-to-end digital marketing services.
Customer-Centric Strategies: Our strategies are designed based on deep customer insights and market trends to ensure maximum impact.
Expert Execution: With a team of seasoned professionals, we guarantee effective implementation and management of your digital marketing initiatives.
Customized Approach: Our solutions are tailored to your specific business needs, customer profile, and long-term brand vision.
Get Ahead of Your Competition
New to digital marketing or concerned about generating quality leads? Don’t worry! Our effective digital marketing strategies will propel you ahead of your competitors. We recommend the best tools and practices suited to your business, ensuring you attract and retain the right customers.
Ready to Transform Your Digital Presence?
Join the ranks of top brands leveraging digital marketing to boost sales and enhance brand awareness. Leave your digital marketing concerns to us and focus on what you do best—running your business.
​​
Contact us today to discuss how we can tailor our digital marketing services to meet your needs and help you achieve your business goals.
SEO
70-80% people online ignore paid search results, choosing to only click on organic search results.
​
Search engine optimization (SEO) is one of the most effective digital marketing strategies. It is the process of driving adequate traffic to a website through search engines using various SEO tools which providing the website higher page ranks.
​
75% of people never scroll past the first page of search engines.
​
So you do want your website to rank on the top pages. Imagine being on pages down the list….you likely to have very limited or no business being generated from your website.
​
SEO helps you to also generate better leads. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. As compared to traditional outbound leads such as cold calling and direct mail (which have a close rate of 1.7%), leads from search engines have a significantly higher close rate (14.6%).
We optimize your website so that search engines can index them and rank them to top of the search results and achieve high rankings in the major search engines. A well planned SEO strategy and content marketing will help you to see exponential growth and much lower Cost Per Customer Acquisitions (CPA) in the long term.
​
An experienced team with the training, knowledge, and expertise to make the internet work for you will make all the difference. Contact us today!
Search Engine Marketing (SEM) & PPC
If you want to strongly boost traffic, clicks, conversions and not just depend only on SEO which offers results in the long term, then SEM (Search Engine Marketing) will bring you fabulous returns.
​
A good agency will ensure your money is put in the right places and maximize the return on your investment by increasing traffic to your site, leads or creating brand awareness with measurable results.
Pay per click (PPC) is a fast return marketing tool of digital advertising in which a business can place advertisements on top search engine position to promote the business online. It is especially beneficial for those looking to increase traffic to a website over a shorter period of time.
​
PPC allows your business to target ideal customers based on the keywords they search, demographic info, and more. The rates are determined by the number of viewers that click on the advertisement, who are then redirected to the promoted landing page. The good thing is you only pay for the clicks. PPC succeeds when the best industry specific keywords are used and a suitable supporting ad copy is in place to drive the right viewers to click through and learn more. These to-be-paid-for-click-ads appear in search results labelled “Ad”, and at the top of the page, when the specific keyword/s is searched for.
If you are ready to give your online presence that boost and be high on visibility for searches related to your space and beat the competition, contact us today!
Social Media Marketing
77% of people have at least one social media profile in the US.
​
There are 2.6 billion monthly active Facebook users.
#
India sees over 280 million Facebook users, making it the top country for Facebook audience size.
#
Marketers are today using Facebook as the primary content distribution channel.
(Fig. 2020)
​
​
35% of global Instagram audiences were between the ages of 25 and 34.
#
U.S. has the most Instagram users, reaching 120 million users. India was ranked second and Brazil third.
#
Women accounted for 56.4% of Instagram users in the U.S.
(Fig. 2020)
​
Pinterest had 367 million monthly active users worldwide.
#
​
Social media marketing uses social media channels such as Facebook, LinkedIn, Instagram, Youtube and Twitter to allow your business to reach more customers and boost brand awareness. It is also used to increase site traffic and ultimately conversions.
​
Knowing which channel to use and building an integrated strategy to suit your budget can be a challenge. Call us today for an effective ad strategy and watch your brand goals touch new heights.
​​
-
Social Media Management
-
Social Media Marketing & Advertising
-
Social Media Brand Management
-
Online Review Management
Content Marketing
40% marketers say content marketing is a very important part of their overall marketing strategy
​
Successful online marketers describe content marketing as their most effective SEO tactic. The content you provide for your brand can help you to connect with your customer, increase traffic and build your brand online.
​
Without good quality content your website wont rank in search engines. Based on your target keywords, informative, compelling and customised content can be designed to achieve your business targets. Good quality contents together with well optimized SEO, social media marketing and other online media options can put your brand on the top.
​
The Retail Connections team will help you with creative content for your social media channels and also ensure a website that truly stands apart from its competition and delivers results.
Email Marketing
The number of global e-mail users is set to grow to 4.48 billion users in 2024.
​
Email Marketing helps to increase brand awareness, site traffic, promote products and services or generate leads. Email marketing is known to have the highest return on investment for small businesses and marketers the world over are using it to connect with their audiences. A personalized, well designed email campaign can drive traffic and high ROI.
​
Call us to manage – create engaging email campaigns and designs and send & analyze your email marketing campaigns.
Website Design & Development
Make your website work while you sleep.
That’s right!
Your website is an asset that can help you continuously generate business even when your office is shut. A well-designed website serves as a constant and continuous brand ambassador for your brand, working non stop to reach out to customers and stakeholders. Needless to say, there are millions of website in competition. So, it is important to have your website not just stand out in terms of attractive and pleasing design and content but also be geared to reach your target customer.
​
Call us for your E-commerce needs, web development, site experience management and more.
Video Marketing
87% of video marketers say that video has increased traffic to their website and generate leads.
​
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
​
93% of brands got a new customer because of a video on social media
Clearly videos today are a powerful tool to market your products. Video has become the most commonly used format in content marketing, overtaking even blogs and info-graphics.
​
Video marketing is a highly effective strategy to convert passive visitors to active ones when communicating a service, showcasing a new product or trying to appeal to and convert your target audience.
Data also indicates that millennial consumers show the strongest preference for video content from brands. Most marketers who use video say that it’s an important part of their marketing strategy.
​
Are you missing out on this channel?!!
​
Retail Connections can help you design the most engaging videos to market your products and services on the online channels.